You probably remember the glut of online ecommerce websites during the early 2000s “online boom”. Unfortunately, this gave ecommerce a bad name for many “brick and mortar” business owners.
In recent years, online commerce has once again proved its worth and has emerged as more than a trend for business – especially small business. To stay away from ecommerce is leaving profits on the table. At the same time, you should be careful which ecommerce software features you use and who you partner with. Don’t run out and buy just any ecommerce software.
So, what are the best ecommerce software features that will help increase your profits?
– Great Analytical Tools
You work hard to get visitors to your business. You offer a great product lineup and you are getting some sales. The only glitch in your business setup is that your current ecommerce software features really don’t tell you much about these visitors. What is the point of attracting these visitors if you do nothing with the data? Quality platforms, like the eCommerce shopping cart by PinnacleCart, should offer a proper analysis tool that collects:
- What products customers are looking at?
- What products customers buy together?
- How many leave without buying?
There are many ecommerce software platforms out there that offer much more than this, but this is the basic information that you want to collect. It allows you to offer product bundles that customer might be interested in. It also allows you to understand which product pages are producing more sales than others.